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Public Media Code of Ethics
Public broadcasters have adopted shared principles to strengthen the trust and integrity that communities expect of valued public service institutions.
Public media organizations contribute to a strong civil society and active community life, provide access to knowledge and culture, extend education, and offer varied viewpoints and sensibilities.
The freedom of public media professionals to make editorial decisions without undue influence is essential. It is rooted in America’s commitment to free speech and a free press. It is reflected in the unique and critical media roles that federal, state, and local leaders – of both major political parties – have encouraged and respected across the years. It is affirmed by the courts.
Trust is equally fundamental. Public media organizations create and reinforce trust through rigorous, voluntary standards for the integrity of programming and services, fundraising, community interactions, and organizational governance.
These standards of integrity apply to all the content public media organizations produce and present, regardless of subject matter, including news, science, history, information, music, arts, and culture. These standards apply across all public media channels and platforms – broadcasting, online, social media, print, media devices, and in-person events.
Public media, individually and collectively:
WDAV 89.9 • Box 8990 • 423 N. Main Street • Davidson, N.C. 28035-8990 • (877) 333-8990 • Fax: (704) 894-2997