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Classical 89.9 WDAV
Our Audience

Who’s Listening?

The Audience is...

  • Well-Educated
    51% have a college degree
    39% have attended graduate school
  • Affluent
    55% have a household income of $75,000+
    47% own a home valued at $150,000+
    20% own a home valued at $250,000+
    38% have traded in stocks or bonds in last year
  • Professional
    19% work in management
    20% work in professional/technial fields
  • Gender and Age
    46% are male and 54% are female
    75% are 35 or older
    47% are between the ages of 25–54 

The Audience is Active and Engaged:
Research has shown that the public radio listener is more likely than an average radio listener to:

  • Use a credit card
  • Have purchased investment property
  • Exercise regularly
  • Own a home computer
  • Have purchased securities
  • Read and purchase books
  • Travel and use a travel agent
  • Be active in civic issues
  • Make major purchasing decisions at work
  • Carry insurance of all types
    *Source: Simmons Market Research Bureau national survey

The Audience Supports Public Radio Underwriters:

  • 88% of public radio listeners say their opinion of a company is more positive when they learn the company supports public radio
  • 8% say that in work-related purchases or personal shopping, they have chosen a product or service because the company that supplies it supported public radio

WDAV 89.9 • Davidson College • Box 8990 • Davidson, N.C. 28035-8990 • (877) 333-8990 • Fax: (704)-894-2004


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