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Behind the Spots: OrthoCarolina
YCMC LogoWDAV and OrthoCarolina have enjoyed a strong, mutually beneficial working relationship for many years. Traditional underwriting announcements and sponsorship have worked well to help shape the brand's image. But as a forward-thinking and unconventional advertiser, OrthoCarolina was looking for a unique way to reach WDAV's arts-oriented audience "beyond the spots." With this objective in mind, The Young Chamber Musician Competition was born.
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